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Twitter and YouTube are both open platforms- where users can reinvent the purpose by uploading content from various sources. Its what makes them so vibrant and popular: The users do the creating. So think of an orchestra as an environment for creation and change beyond the parameters it was intended. The musicians bring expertise and ideas that continue to strengthen its foundation. Over time its not unlike a coral reef or an ecosystem that brings synergy and growth in a landscape with seemingly few nutrients. More in the show notes at accelerandocast.com